Kara joined ExactCare in 2015 in the company’s first formal position devoted to marketing. Since then, she has established the company’s marketing platform, developed messages and tools to formalize the company’s branding, built a robust set of resources to support a national field-based sales team, and laid the foundation for the organization’s internal communications infrastructure.
Today, Kara leads all external and internal marketing and communications activities for ExactCare. This includes providing guidance and support to help shape strategic efforts around business development initiatives, partnership implementations, patient experience, product development, internal communications and other key initiatives.
Kara brings to this role 15 years of experience in marketing and communications. She has spent more than half of her career specializing in health care, gaining a solid understanding of the industry and health care reform. She earned her bachelor’s degree in public relations from Kent State University, a graduate certificate in public administration from the University of Akron, and a certificate in Project Management from the University of Akron.